Greeley CO Harley-Davidson Dealership | John Elway Harley-Davidson

About John Elway Harley-Davidson®

Welcome to John Elway Harley-Davidson®!

John Elway Harley-Davidson is well known as a place to buy a Harley-Davidson® but it is also a place to socialize with other motorcycle enthusiasts. We have friends and family who come here every Saturday just to see each other and catch up over a cup of coffee. We love the fact that our customers feel comfortable enough in our store to hang out and relax.  Having served the Northern Colorado community for over 50 years, we know who we are.  We embody the hard work culture of our community and we will go the distance to make your motorcycle experience everything it should be and more. Friendly people, who ride and live the culture, and who work hard to make you happy, are what you'll find at John Elway Harley-Davidson.

Being "friendly" sounds simple, but sometimes stating the obvious is the best way to deliver a message.

We are here to take away the fear of the unknown for new riders. The H-D® lifestyle is a really hip, fun, and interactive group that is very welcoming to newcomers. When we say friendly, we mean you'll never come here and catch a bad attitude from our people.  We want you to remember how you felt when you were here and we want that feeling to be good. Not only do we pride ourselves on our friendly customer service, but we are also proud of our incredible Service and Tire Protection plans that new Harley-Davidson® owners could be eligible for when purchasing a new or pre-owned motorcycle.

About the Name

John Elway is a legend having played professional football as the quarterback of the Denver Broncos his whole career.  As a 2 time Superbowl winner, John Elway, and his teams are all driven by the desire the be the best in the league.  Come feel the John Elway Harley-Davidson difference.  


Winning customer loyalty though teamwork and a shared commitment to excellence.

Mission, Core Values, and Culture

  • We measure success by the happiness of our customers and employees.
  • Our customers view us as trusted, high-integrity professionals who genuinely care about their needs.
  • Team members take pride in their work and view the Elway Group as a place where they can grow and advance their careers.

For Our Employees

  • A culture of mutual respect and shared values
  • Medical Insurance/Flex Spending Accounts
  • 401(k) with Employer Match
  • Career development and opportunities for advancement

For Our Customers

  • Committed to providing a Hall of Fame experience – one that stands out.
  • Transparency in pricing.
  • No pressure or gimmicks. We genuinely care about your needs.
  • Providing a modern retail shopping experience. Do as much or as little as you want online.

We understand that teams driven by enthusiastic teamwork win, and we have put together a World Class roster of over 1,000 individuals who demonstrate a passion for exceeding the expectations of customers. Ranked within the top 100 largest dealership groups by Automotive News, the John Elway dealerships sell over 18,000 and service over 100,000 vehicles every year.

John Elway Dealer Group